How to Boost Your Revenue With Keyword Optimization
As the buzz and traffic in the Internet does nothing but continue to boom and speed up, you may wonder about an ideal way to lure rapid Web surfers who may be interested in your page, if only they'd slow down to look. The best bait to attract more circulation in your website's direction comes in the form of the keyword.
Moonpie. Zebra. Ballet. These words may appear to be random; however, should such a word in some way define a key aspect of your website's focus, incorporating it as a keyword could result in substantially more visitors clicking around to see what it's all about. Here are the top five methods to boost your webpage keyword acumen:
Brainstorm
Grab a cup of coffee or two, fetch your pencil and paper, and get comfortable: It's time to engage your mind's creativity, in the search of the words that matter most to your website. Let's imagine that your business is primarily involved with selling donuts. It's no surprise that the word "donut" might be one of the first prospective keywords to come to your head. That's great! But don't end there; many other bear-claw brokers may have generated the same sugary term. Instead, continue to jog your mind for specific, exciting words and phrases that describe your particular web page best.
"Boston cream," "elephant ears," "artisan," "Brooklyn baker's dozen," "organic twist," "monthly special in Maine." Words and phrases such as these are all specific and descriptive. They pique the interest. Devise a list of at least 75 of these -- then, from that list, cull your favorite 40 as potential keywords.
Select Well
You've successfully come up with a bountiful assortment of exciting words and phrases. Great job! Now may be the ideal time to re-fill that cup of joe. For you'll need an additional jolt of energy to engage in this second important step -- selection. Firstly, give some serious thought to the web audience that you're after. Use your favorite social networking site to shout-out to your community, and ask them what comes to mind when thinking about your web page, business, or idea.
Next up, some reconnaissance is in order. Use a smart search engine to locate the best five or 10 Web pages similar to the one of your own. What ideas or words, in your opinion, lend these sites a particular flair? Determine if the Web offers any community discussion, or chat pages for your site's topic. Give them a thorough look-over. After such dogged detective work, your brain is probably already instinctively discerning the most apropos and flirtatious results of your brainstorm. Take that list of 40, and choose the best 25. Don't hesitate to revise, amend, or add to your selection as you see fit.
Insert Your Keywords
Now that you have a good selection of keywords, the moment has arrived to place these words and phrases strategically into your site. One critical keyword location is your title tag, or the phrase or words that show at the top of window of your visitors' browsers. Important! -- Google, Yahoo, and other engines look here first when ascertaining how your Web page will be searched. Which of your words describes your site best? Place it, or them, here! (Search anywhere for "title tag HTML" for the nuts and bolts of this.)
Next, attend to your meta tags. These tags are really the minimum requirement for search engines to even know about your website. That's right -- no meta tags, no one knows about your page. (Here is a meta tag tutorial.) Sprinkling several of your best keywords throughout your website, title tag and meta tags is a sign of a savvy Web builder. However, refrain from littering your website with these words. It's considered poor Web etiquette.
Edit and Restrain
Remember how we advised that you have about 20-25 phrases to represent your site's keywords? For too restrictive a selection of keywords will see you rehashing several phrases verbatim, which can grow tedious. In fact, it can ultimately frame your site as that of an amateur, not yet seasoned in the art of intelligent and diverse keyword design and integration. Incorporate the best of your words in your Web design frequently but not frivolously. Use all 20-25 words throughout the page, and diversify your site's scheme of appeal and attraction.
Web search engines will reward your site with appearances in a variety of search results because you've remembered to change up your keyword selections and to choose wisely.
Upkeep and Search Engines
Be sure to regularly rethink and refresh your keywords as your site continues to grow and specialize. Failure to do so can result in your page feeling a bit stale and old hat. If you want to revisit the keyword generation process, why not visit sites like these to spur your imagination?
Wordtracker and Keyword Discovery can inject a few helpful hints into your brainstorm process. Once your keywords are on point, you'll want to shore up your Web page's capacity to entice search engines. Read our article on Search Page Optimization for further details about SEO.