Three Tips to Write a Great Blog, Write Here and Now
The Tip and the Trick is in the Title.
Throughout this site, we've done what we can to include sweet and fun titles that attract your reading interest. We encourage you to do the same with your blog posts. Give the title of your postings a level of attention tantamount to the content that they contain.
You could craft a piece with enough insight to trounce the Magna Carta, but few would attend to it unless the title were particularly alluring. Should your blog earn a reputation for undeniably hook-worthy titles, it stands an excellent chance of maintaining and growing a loyal reader following.
They Don't Want to Read, They Want to Scan.
Hot title -- check. Well-worded and concise post -- check. Paragraph after unending paragraph of content -- BIG no-no. For better or worse, readers of your blog will decide if a post is worth their time within seconds of even glancing at the writing. In order to ensure the she'll attend to every word you've written, give your post eye-scan appeal.
Guarantee that every posting has a few images included (with funny or witty taglines), tailored subheadings that break up the text, lists, some emboldened and / or italicized text, and well-designed or blocked-off quotes. Do this, and instantly garner more readers per post.
We Praise the Useful and the Plainspoken.
Blogs are not ideal for those keen on the verbose, the overwrought, or the expendable. Unless you happen to be writing for specifically intellectual audience, like the MENSA Society or Brainiacs Anonymous, you'll want to ditch the purple prose in favor of tight, direct writing that can speak to readers of any background. Be sure to read and revise your postings at least once before putting them up online. Read them aloud, or have a discerning friend look them over: You need to vet your writing for organic flow, clarity, cohesion, and grammatical correctness.
Weed out irrelevant details -- "big words," run-ons, anything that detracts from the post's quality. Equally important is injecting a sense of importance and value into every post. Ensure that whoever reads what you write will feel improved or well served by what you post. It ain't easy -- no blogger is born as E.B. White. But with time and attention, you can condition your blog into becoming a place where readers know they'll be satisfied and sustained by its content.